Digital Media - BFA

Northern's Bachelor of Fine Arts degree with digital media emphasis offers outstanding educational opportunities in graphic design, interactive design and other new media.

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About The Program

Digital Media - BFA

Digital media - bfa

A BFA in Digital Media is more

than a general BA in Art or Design because it allows for more coursework at the

upper levels of a student’s academic tenure providing an academic environment

conducive to profes

sional development both academically and in their career goals.

The

proposed  BFA  Digital  Media  program  meets  and  supports  the  NSU  mission,

primarily by enhancing the outstanding educational opportunities in Graphic Design,

Interactive  Design,  and  other  New

Media



Upon the completion of a BFA in Digital Media,

students  acquire  the  skills  needed  to  be  current  in  the  global  economy

because  of  their  engagement  with  their  art/design  practice,  t

echnological

advancements,  understanding of historical context, and in their final year of

coursework, apply themselves to the industry through discussion of career

trajectory in the senior capstone course, their upper

-

level media courses, and

optional in

ternship opportunities in the region. By giving students a focus

on their art and design courses in the first semester, a BFA supports in the

retaining of students as the coursework sets the standards for rigor as well

as flexibility to pursue their indivi

dual interests in the visual arts discourse.

he small class sizes, specialized

faculty,  and  flexibly  in  upper

-

level courses give NSU’s BFA in Digital

Media another avenue for potential students, donors, and alumni to see o

ur

clear identity of excellence, inclusion, and community.

The BFA in Digital Media will benefit students because of its professional nature. What that

means for the student, is that they will have more time and opportunity to grow their design

practice before entering the workforce becau

se of the rigor and individual path available for

them in the upper level courses while providing a solid foundation in the first semesters that

allows them to maneuver among media, styles, and methodology.

The curriculum allows students to obtain a strong foundation in technique, technology, and history

while giving them the opportunity to find their own design

-

practice to research problems that require

visual solutions. The upper

-

level c

ourses have enough flexibility for a student to pursue a focused

theme or research in their work while honing their technical skills and broadening their understanding

of the art a

nd design world and its history.

Necessary to contemporary

art

and design practice and the needs of the technology and design workforce, the upper level

courses

allow students to pursue in

-

depth research and practice in specific areas of the wide ranging digital media

realm

.The  senior  capstone,  Art

D

489,  has  several  requirements  to  insure

mastery  and  rigor.  The  capstone  course  requires  a  portfolio,  thesis,  public  exhibition,  and  career

mentoring.

The following approaches and technologies will be utilized:

i.

Lecture/Lab/Discussion

ii.

Demonstration of media usage

iii.

Art studio instruction and critical feedback

iv.

Introductory graphic software integrated with design comprehension including but

not limited to:

1.

Adobe

®

Create  Cloud



Phot

o

shop, Illustrator, InDesign, Dreamweaver,

Bridge, Lightroom

2.

Mac and PC platforms

v.

Hands on, face

-

to

-

face experiential learning

vi.

Collab

orative and service learning

vii.

Desire 2 Learn classroom management software

 

 

 

 

CAREERS

  A  BFA  in  Digital  Media  offers

several   career   paths   upon   completion   including   graphic   designer,

videographer,  photographer,  and  more.  The  marketplace,  in  its  perpetual

state of chan

ge, will be easy for the graduates from the program to adapt to

because  of  the  range  of  skills  and  technology  presented  in  an  art  studio

classroom.  There  are  never  answers  in  the  back  of  a  book  for  an

artist/designer, there are only solutions created by the visual  problem.  Because  of  the  critical  studies  required  in  art  and  design

courses, students become creative problem solvers that add another voice to

the  economy  and  marketplace evolving  into  natural  leaders  unleashing

their career potential.

The field of Digital Media is diverse and includes a broad range of media and in terms of

job  growth.  Because  Digital  Media  ranges  from  print/static  design  to  interactive,  web,

and/or video, NSU’s BFA in Digital Media prefers the flexibility

of the title  and upper

-

level  courses  in  order  to  encourage  individual  student  engagement  in  the  upper  level

courses as well as the ever

-

changing job market in the design industries.

B.

The Arts Industry has a major impact on both South Dakota and the national

economy.

i.

NATIONAL



(Non

-

Profit only)

:

1.

According  to  the

most  recent

Arts  and  Economic  Prosperity  5

study

sponsored by Americans for the Arts, the nonprofit arts and culture industry

generated

the following at a national level in 2015

4

:

a.

$166.3 billion

of

economic activity

b.

$63.8 billion in spending by arts and cultural organizations

c.

$102.5 billion in event

-

related expenditures

by their audiences

d.

This activity

supported 4.6 million jobs

and generated $27.5 billion

in  revenue  to  local,  state,  and  federal  governments  (a  yield  well

beyond their collective

$5 billion in arts allocations)

e.

According to American’s for the Arts,

72% of all employers say

that     cre

ativity     and     critical     thinking     are     n

ecessary

characteristics

of  business  leaders

and

that  creativity  is  the

number one skill they are seeking when hiring.

ii.

NATIONAL



All Sectors (profit & non

-

profit)

1.

According to the

Bureau of

Labor Statistics

, Arts related jobs will:

a.

Increase by 4% from 2014



2024 (26,24

2

,000 to 27,31

7

,000)

b.

Have a median income of $45,000 in 2014.

c.

Graphic  Design  positions  are  expected  to  grow  by  4%  nationally

through 2026

.

5

iii.

SOUTH DAKOTA:

1.

Careers  in the  arts  that  would  be  attainable  with  a  BFA  in

Digital  Media

include:

Graphic

Designer,  art  director,

illustrator,  photographer,  film

maker, web designer,

a

rts manager, independent designers, and video editor

.

Generally, in South Dakota there a

re

5,560

jobs in the arts, outside of the

educational  fields.  The  median  income  in  2016  for  these  jobs  in  SD  was

3

http://sdepscor.org/sdepscorHome/wp

-

content/uploads/2015/07/2020

-

Vision.pdf

(p.35

-

36).

4

Americans for the Arts

,

Arts & Economic Prosperity 5

, available online from

http://www.americansforthearts.org/sites/default/files/aep5/PDF_Files/AR...

.

5

Bureau of Labor Statistics, U.S. Department o

f Labor,

Occupational Outlook Handbook

, Graphic

Designers,

available online at

https://www.bls.gov/ooh/arts

-

and

-

design/graphic

-

designers.htm

.

Progr

am Forms:

New Undergraduate Degree Program Form (

L

ast

R

evised

05

/201

7

)

Page

5

of

16

$37,000.

Within  South  Dakota,  openings  for  Graphic  Designers  are

expected to increase by nearly 2% through 2024

 

 

 

 

 

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