It’s no longer enough to place ads, issue press releases, and update the company website – businesses need marketing specialists.

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About The Program
School of Business


In NSU’s marketing program, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.

As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.

Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.

Choose from two areas of specialization:

  • Marketing management emphasizes retail management, sales, international sales, and marketing for e-commerce.
  • Digital Marketing focuses on digital marketing and technology integration through courses in e-commerce, business intelligence, marketing analytics, and data mining.  

The marketing major is an excellent preparation for graduate studies in marketing.




NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in for-profit and nonprofit organizations.

NSU students are counseled by advisers and instructors on potential career paths, as well as internship and post-graduation employment opportunities.

For more information on careers in your major or help choosing a major, contact the NSU Career Center.


NSU's School of Business supports career readiness through internships that give you a chance to apply your skills in the workplace. Students have interned in diverse areas of business, including administration, programming, banking, marketing and accounting. 

The NSU School of Business shares internship opportunities through postings and on-campus presentations and interviews.

Our advisers and instructors can counsel you on potential career paths, as well as internship and post-graduation employment opportunities.


NSU students pursuing a business administration degree can apply for NSU School of Business scholarships and other scholarships.

Business Scholarships

NSU Scholarships

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