Sport Marketing and Administration

Do you love sports, but your athletic ability is limited to fantasy leagues and memorizing statistics? Are you an athlete who has decided that the professional leagues may not be in your future? Do you enjoy meeting new people? If so, sport management is the career for you!

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About The Program
School of Education

Sport Marketing and Administration

Sport marketing and administration allows you to stay involved in athletics while enjoying a successful career in a growing field.

NSU’s sport marketing professors are committed to providing curriculum that is real, exciting, and meaningful. In this program, you’ll be involved with numerous hands-on learning experiences, in addition to a practicum and internship.




You can put your sport marketing and administration degree to work in:

Sport communication -  Media relations, sports information, public relations, promotions, sport reporter, sports statistics, and sport history

Broadcasting sport management and marketing - Marketing, sales, non-profit leadership, advertising, promotions, concessions, ticketing, sports agent, telemarketing, sports law, scouting, and fitness management

Event and facility management: Facility management, operations, special events, telemarketing, retailing, event management, campus recreation, security, and sport technology

Athletic Administration: Compliance, facilities, fundraising, ticketing, promotions, concessions, academic counseling, life skills, and youth development

For more information on careers in your major or help choosing a major, contact the NSU Career Center.


All students gain essential career-related experience in two required internships: a practicum, PE 395 (3 credits) and field experience, PE 496 (6 credits).

NSU sport marketing interns have worked with Aberdeen Parks and Recreation, NSU Athletics, the Aberdeen Wings NAHL hockey team, and Hub City Soccer. Students also have worked with the Minnesota Vikings, the St. Paul Saints, the Minnesota Twins, and the Huntsville Stars (AA Brewers affiliate).

NSU Career Services and our full-time professional advisors are happy to help guide your career planning. 


School of Education scholarships are available to incoming freshmen and upperclassmen. For details, please call the School of Education at 605-626-2415.

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