ABERDEEN, S.D. — Northern State University was represented at the Rocky Mountain Marketing Research Symposium, where Dr. Amanda Garrison, associate professor of marketing, was invited to present her latest research.
Held annually and by invitation only, the symposium brings together scholars from leading R1 research institutions, marketing journal editors and doctoral students. This year's theme, "Business for a Better World," focused on marketing research connected to meaningful societal outcomes.
Garrison presented research co-authored with Dr. Linda…