It’s no longer enough to place ads, issue press releases, and update the company website – businesses need marketing specialists, and Northern's online marketing major will prepare you for current workforce demands.
About The Program
Format: Online or On Campus
With NSU’s marketing major, offered online and on campus, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.
As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.
Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.
Specialization Areas
Choose from four areas of specialization:
Marketing Management
Brings together the art and science of choosing, getting, keeping, and growing customers by creating and delivering superior customer value
Digital Marketing
Focuses on the integration of technology and use of data to gain insight into customers’ motivations, preferences, and behaviors
Digital Media
Concentrates on the skills needed to produce creative digital content and write engaging captions needed in marketing, especially social media marketing
Public Relations
Emphasizes communication, a key component of marketing, along with market research and customer service.
The marketing major is an excellent preparation for graduate studies in marketing.
The Bachelor of Science in Marketing is accredited by the Accreditation Council for Business Schools and Programs.
NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in for-profit and nonprofit organizations.
NSU students are counseled by advisers and instructors on potential career paths, as well as internship and post-graduation employment opportunities.
For more information on careers in your major or help choosing a major, contact Career Services.
NSU's School of Business supports career readiness through internships that give you a chance to apply your skills in the workplace. Students have interned in diverse areas of business, including administration, programming, banking, marketing and accounting.
The NSU School of Business shares internship opportunities through postings and on-campus presentations and interviews.
Our advisors and instructors can counsel you on potential career paths, as well as internship and post-graduation employment opportunities.
NSU students pursuing a business administration degree can apply for NSU School of Business scholarships and other scholarships.
For more information about this degree, offered online and on campus, contact Jennifer Bengs or call 605-626-7725. Or, contact NSU Admissions at 605-626-2544 or admissions@northern.edu.
Our Faculty
I received my B.B.A. in business administration from Iowa State University and my M.A. in English from University of Central Missouri. As a military spouse, I lived across the U.S., Germany, and Japan, and encourage others to explore and experience the amazing world around them. I thoroughly enjoy helping students discover and plan for their futures: to see them grow into confident, always-learning Wolves!
Doctorate in Business Administration (D.B.A.), Management, Anderson University
Master of Business Administration (M.B.A.), University of Mary
Bachelor of Arts in Business Administration, Economics emphasis, University of Jamestown
Dr. Amber Henderson joined Northern in the fall of 2015.
Research Interests
Leadership
Cross-cultural Leadership
Organizational Commitment
Entrepreneurship
Group Decision-making
Dr. Henderson is also an honored member of the eighth cohort of Native Governance Center’s Native Nations Rebuilders. Her other recent accomplishments include the 2021 NSU Sanford Faculty Professional Development Award, National Center for American Indian Enterprise Development’s 40 Under 40 Award (2018), Salzburg’s Global Forum Young Cultural Innovator Fellow, and…
Doctorate in Business Administration (D.B.A.), Marketing, Anderson University, Indiana
Master of Business Administration (M.B.A.), University of South Dakota
Bachelor of Arts in Business Administration, Marketing emphasis, Dakota Wesleyan University
Hannah Walters joined Northern in fall 2012.
Courses Taught
Marketing
Marketing for e-Commerce
Marketing Management
Integrated Marketing Communications
Consumer Behavior
Marketing Research
International Marketing.
Research
Walters research focuses on ethical issues in marketing and consumer behavior, specifically the ethicality of targeting women based on body shape and size. She has also conducted research and published multiple papers on the perception of liberal arts education in business.
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