Marketing is so much more than just advertising and selling. At Northern, you'll learn how to create, communicate, deliver, and offer products and services that have value for customers, clients, and society at large. The marketing curriculum at Northern includes virtual reality, client-based projects, simulations, and micro-credentials.
Marketing is a versatile field with a broad range of career options, including advertising, digital marketing, market research, public relations, branding, and more. This diversity allows you to explore various aspects of business and find a niche that aligns with your interests and skills. In a competitive business landscape, organizations are constantly seeking skilled marketers to help them promote products or services, reach their target audience, and increase sales. This high demand often leads to excellent job prospects and competitive salaries for marketing professionals.
Offered On Campus and Online
120 Credit Hours
Estimated Time to Complete: Four Years
Sample Coursework
Integrated Marketing Communications
Marketing Management
Consumer Behavior
Marketing Research
International Marketing
Marketing for E-Commerce
Not-For-Profit Marketing
Customer Relationship and Management
Related Minors
Accounting
Agribusiness (jointly with SDSU)
Art
Banking and Financial Services
Chinese
Digital Art
Economics
Entrepreneurial Studies
Similar Programs
Digital Media
International Business
Management
Sport Marketing and Administration
Communication Studies
Business Administration
International Business
Finance
Build your portfolio through real-world experiences
As a student in our marketing program, you'll gain valuable real-world experiences with local businesses, community organizations, and non-profits. Students in the program apply classroom knowledge to enhance the marketing and design efforts for our partners. These types of collaboration allow you to build your portfolio, refine professional skills, and strengthen your communication and teamwork abilities. Real-world experiences also foster connections between students, faculty, and the local community, highlighting NSU’s commitment to experiential learning and its strong ties to regional organizations.
