It’s no longer enough to place ads, issue press releases, and update the company website – businesses need marketing specialists, and Northern's online marketing major will prepare you for current workforce demands.

Format: Online or On Campus


With NSU’s marketing major, offered online and on campus, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.


As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.


Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.


Specialization Areas

Choose from four areas of specialization:


Marketing Management

Brings together the art and science of choosing, getting, keeping, and growing customers by creating and delivering superior customer value 


Digital Marketing

Focuses on the integration of technology and use of data to gain insight into customers’ motivations, preferences, and behaviors


Digital Media

Concentrates on the skills needed to produce creative digital content and write engaging captions needed in marketing, especially social media marketing


Public Relations

Emphasizes communication, a key component of marketing, along with market research and customer service.


The marketing major is an excellent preparation for graduate studies in marketing.



Accreditation Council for Business Schools and Programs, blue letters beneath an orange pyramid


The Bachelor of Science in Marketing is accredited by the Accreditation Council for Business Schools and Programs.


NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in for-profit and nonprofit organizations.


NSU students are counseled by advisers and instructors on potential career paths, as well as internship and post-graduation employment opportunities.


For more information on careers in your major or help choosing a major, contact Career Services.


NSU's School of Business supports career readiness through internships that give you a chance to apply your skills in the workplace. Students have interned in diverse areas of business, including administration, programming, banking, marketing and accounting. 


The NSU School of Business shares internship opportunities through postings and on-campus presentations and interviews.


Our advisors and instructors can counsel you on potential career paths, as well as internship and post-graduation employment opportunities.


NSU students pursuing a business administration degree can apply for NSU School of Business scholarships and other scholarships.


Business Scholarships

NSU Scholarships