It’s no longer enough to place ads, issue press releases, and update the company website – businesses need marketing specialists, and Northern's online marketing major will prepare you for current workforce demands.

    About The Program

    Format: Online or On Campus


    With NSU’s marketing major, offered online and on campus, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.


    As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.


    Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.


    Specialization Areas

    Choose from four areas of specialization:


    Marketing Management

    Brings together the art and science of choosing, getting, keeping, and growing customers by creating and delivering superior customer value 


    Digital Marketing

    Focuses on the integration of technology and use of data to gain insight into customers’ motivations, preferences, and behaviors


    Digital Media

    Concentrates on the skills needed to produce creative digital content and write engaging captions needed in marketing, especially social media marketing


    Public Relations

    Emphasizes communication, a key component of marketing, along with market research and customer service.


    The marketing major is an excellent preparation for graduate studies in marketing.


    Accreditation Council for Business Schools and Programs, blue letters beneath an orange pyramid


    The Bachelor of Science in Marketing is accredited by the Accreditation Council for Business Schools and Programs.


    NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in for-profit and nonprofit organizations.


    NSU students are counseled by advisers and instructors on potential career paths, as well as internship and post-graduation employment opportunities.


    For more information on careers in your major or help choosing a major, contact Career Services.


    NSU's School of Business supports career readiness through internships that give you a chance to apply your skills in the workplace. Students have interned in diverse areas of business, including administration, programming, banking, marketing and accounting. 


    The NSU School of Business shares internship opportunities through postings and on-campus presentations and interviews.


    Our advisors and instructors can counsel you on potential career paths, as well as internship and post-graduation employment opportunities.


    NSU students pursuing a business administration degree can apply for NSU School of Business scholarships and other scholarships.


    Business Scholarships

    NSU Scholarships

    Sample Plans of Study
    Program Success/Outcomes

    "Coming to Aberdeen from my home in Cidra, Puerto Rico for the first time is an experience I will never forget. My now husband’s job was transferred here from Michigan and I made the long trek north to check out everything that the town and area had to offer. I knew nobody when I got here, yet I felt so at home and welcome in every direction I looked. My plan was to head back to Puerto Rico after I had gotten a chance to get a feel for the area and campus, but after having such a great time here I never took my return flight home. I went from being someone who felt completely disconnected from my college experience to someone who wanted to enjoy every moment of my college experience, after transferring to NSU from my old university in Puerto Rico. I remember sitting in my very first class at NSU with Dr. Barclay and knowing that I had truly made the right decision by staying in Aberdeen. That’s one of the things I love about life, the idea that things might not always go the way you expect them to, but eventually things will fall right into place. Whether it be looking for the perfect major for you or just finding what your true calling is in life, it’s okay to take your time and do what you gotta do to be happy. By taking a leap of faith, I’ve been given an abundance of opportunities to grow as a person and in my own academics and I could never be more grateful.” - Jeniree Tirado #beNORTHERN #unleashYOURpotential

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    Contact Information

    For more information about this degree, offered online and on campus, contact Jennifer Bengs or call 605-626-7725. Or, contact NSU Admissions at 605-626-2544 or

    I received my B.B.A. in business administration from Iowa State University and my M.A. in English from University of Central Missouri. As a military spouse, I lived across the U.S., Germany, and Japan, and encourage others to explore and experience the amazing world around them. I thoroughly enjoy helping students discover and plan for their futures: to see them grow into confident, always-learning Wolves!

    Doctorate in Business Administration (D.B.A.), Management, Anderson University

    Master of Business Administration (M.B.A.), University of Mary

    Bachelor of Arts in Business Administration, Economics emphasis, University of Jamestown


    Dr. Amber Henderson joined Northern in the fall of 2015. 


    Research Interests


    Cross-cultural Leadership

    Organizational Commitment


    Group Decision-making


    Dr. Henderson is also an honored member of the eighth cohort of Native Governance Center’s Native Nations Rebuilders. Her other recent accomplishments include the 2021 NSU Sanford Faculty Professional Development Award, National Center for American Indian Enterprise Development’s 40 Under 40 Award (2018), Salzburg’s Global Forum Young Cultural Innovator Fellow, and…

    Doctorate in Business Administration (D.B.A.), Marketing, Anderson University, Indiana

    Master of Business Administration (M.B.A.), University of South Dakota

    Bachelor of Arts in Business Administration, Marketing emphasis, Dakota Wesleyan University


    Hannah Walters joined Northern in fall 2012. 


    Courses Taught


    Marketing for e-Commerce

    Marketing Management

    Integrated Marketing Communications

    Consumer Behavior

    Marketing Research

    International Marketing.



    Walters research focuses on ethical issues in marketing and consumer behavior, specifically the ethicality of targeting women based on body shape and size. She has also conducted research and published multiple papers on the perception of liberal arts education in business.