It’s no longer enough to place ads, issue press releases, and update the company website – businesses need marketing specialists, and Northern's online marketing major will prepare you for current workforce demands.
Format: Online or On Campus
With NSU’s marketing major, offered online and on campus, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.
As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.
Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.
Choose from four areas of specialization:
Brings together the art and science of choosing, getting, keeping, and growing customers by creating and delivering superior customer value
Focuses on the integration of technology and use of data to gain insight into customers’ motivations, preferences, and behaviors
Concentrates on the skills needed to produce creative digital content and write engaging captions needed in marketing, especially social media marketing
Emphasizes communication, a key component of marketing, along with market research and customer service.
The marketing major is an excellent preparation for graduate studies in marketing.