Marketing Major (Online)

It’s no longer enough to place ads, issue press releases, and update the company website – businesses need marketing specialists, and Northern's online marketing major will prepare you for current workforce demands.

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About The Program
School of Business

Marketing Major (Online)

With NSU’s marketing major, offered online and on campus, you’ll gain an edge by learning to stay on top of trends and technology; and how social media, search, video, and analytics work in the marketing mix.

As an NSU marketing student, you’ll develop and polish skills in interpersonal communication, writing, critical thinking, analytics, project management, creativity and expression, negotiation, and technology. You’ll also master product, distribution, pricing, promotional activity and managing customer relationships.

Our marketing program offers a variety of learning settings, from traditional classroom lectures to hands-on, client-centered marketing projects.

Specialization Areas

Choose from four areas of specialization:

  • Marketing Management brings together the art and science of choosing, getting, keeping, and growing customers by creating and delivering superior customer value. 
  • Digital Marketing focuses on the integration of technology and use of data to gain insight into customers’ motivations, preferences, and behaviors.  
  • Digital Media concentrates on the skills needed to produce creative digital content and write engaging captions needed in marketing, especially social media marketing.
  • Public Relations emphasizes communication, a key component of marketing, along with market research and customer service.

The marketing major is an excellent preparation for graduate studies in marketing.


Accreditation Council for Business Schools and Programs, blue letters beneath an orange pyramid





The Bachelor of Science in Marketing is accredited by the Accreditation Council for Business Schools and Programs.



NSU prepares its marketing graduates for domestic and international careers in sales, advertising, retailing, brand management, product planning, marketing research, and other marketing-related occupations in for-profit and nonprofit organizations.

NSU students are counseled by advisers and instructors on potential career paths, as well as internship and post-graduation employment opportunities.

For more information on careers in your major or help choosing a major, contact the NSU Career Center.


NSU's School of Business supports career readiness through internships that give you a chance to apply your skills in the workplace. Students have interned in diverse areas of business, including administration, programming, banking, marketing and accounting. 

The NSU School of Business shares internship opportunities through postings and on-campus presentations and interviews.

Our advisers and instructors can counsel you on potential career paths, as well as internship and post-graduation employment opportunities.


NSU students pursuing a business administration degree can apply for NSU School of Business scholarships and other scholarships.

Business Scholarships

NSU Scholarships

Program Success/Outcomes 


"Coming to Aberdeen from my home in Cidra, Puerto Rico for the first time is an experience I will never forget. My now husband’s job was transferred here from Michigan and I made the long trek north to check out everything that the town and area had to offer. I knew nobody when I got here, yet I felt so at home and welcome in every direction I looked. My plan was to head back to Puerto Rico after I had gotten a chance to get a feel for the area and campus, but after having such a great time here I never took my return flight home. I went from being someone who felt completely disconnected from my college experience to someone who wanted to enjoy every moment of my college experience, after transferring to NSU from my old university in Puerto Rico. I remember sitting in my very first class at NSU with Dr. Barclay and knowing that I had truly made the right decision by staying in Aberdeen. That’s one of the things I love about life, the idea that things might not always go the way you expect them to, but eventually things will fall right into place. Whether it be looking for the perfect major for you or just finding what your true calling is in life, it’s okay to take your time and do what you gotta do to be happy. By taking a leap of faith, I’ve been given an abundance of opportunities to grow as a person and in my own academics and I could never be more grateful.” - Jeniree Tirado #beNORTHERN #unleashYOURpotential

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Contact Information 

For more information about this degree, offered online and on campus, contact Jennifer Bengs or call 605-626-7725. Or, contact NSU Admissions at 605-626-2544 or

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