ABERDEEN, S.D. – Northern State University Assistant Professor of Management Dr. Sal Villegas recently published two collaborative journal articles.
The first, “Avoiding digital marketing analytics myopia: Revisiting the customer decision journey as a strategic marketing framework,” appears in the Journal of Marketing Analytics, and can be viewed here.
According to the article abstract, Villegas and co-author Dr. Matthew Vollrath build on seminal marketing thought to propose a conceptual framework… more