Stay involved in sports while enjoying a successful career in a growing field with Northern's bachelor's degree in sport marketing and administration.

Northern State University’s sport marketing and administration professors are committed to providing you with curriculum that is real, exciting and meaningful.

As a sport marketing and administration bachelor's degree student at NSU, you’ll be involved with numerous hands-on learning experiences, in addition to a practicum and internship.



This might be a good fit if you:

  • Love everything about sports, from participating in fantasy leagues to memorizing statistics.
  • Are an athlete who has decided not to pursue professional leagues.


You can put your sport marketing and administration degree to work in:

  • Sport communication: Media relations, sports information, public relations, promotions, sport reporter, sports statistics, and sport history
  • Broadcasting sport management and marketing: Marketing, sales, non-profit leadership, advertising, promotions, concessions, ticketing, sports agent, telemarketing, sports law, scouting, and fitness management
  • Event and facility management: Facility management, operations, special events, telemarketing, retailing, event management, campus recreation, security, and sport technology
  • Athletic Administration: Compliance, facilities, fundraising, ticketing, promotions, concessions, academic counseling, life skills, and youth development

For more information on careers in your major or help choosing a major, contact Career Services.


All students gain essential career-related experience in two required internships: a practicum, PE 395 (3 credits) and field experience, PE 496 (6 credits).

NSU sport marketing interns have worked with Aberdeen Parks and Recreation, NSU Athletics, the Aberdeen Wings NAHL hockey team, and Hub City Soccer. Students also have worked with the Minnesota Vikings, the St. Paul Saints, the Minnesota Twins, and the Huntsville Stars (AA Brewers affiliate).

NSU Career Services and our full-time professional advisors are happy to help guide your career planning. 


School of Education scholarships are available to incoming freshmen and upperclassmen. For details, please call the School of Education at 605-626-2415.

Education Scholarships

NSU Scholarships