ABERDEEN, S.D., Northern State University’s "Experience Northern" video campaign earned a Gold ADDY Award from the American Advertising Federation-South Dakota for video editing in the Elements of Advertising category. The award was presented at the SD Advertising Federation Award Show. 

The award recognized the "Experience Northern Video Spots," a project produced by Northern State University in partnership with Epicosity, a full-service marketing agency. The campaign was part of the larger "Experience Northern" brand effort and highlighted creative video editing and visual storytelling. 

"Being recognized for the edit technique in the project is not only rewarding but affirming! The entire production was approached with the idea of locked-on motion, cut-points to the music, and warmer tones in the color grade. There are a lot of layers to this, and our editor rocked it! The spirit of the Experience Northern campaign inherently commanded a visual showcase. To produce that for NSU and for it to be received so positively locally and competitively is fulfilling!" said Travis Berg, executive director of Epicosity. 

Berg also emphasized the collaboration behind the project.

"Making a project special, like this one, doesn't just happen in an edit bay. It takes tremendous collaboration to make a concept resonate. We couldn't have done it without Chad and the NSU team! We are very appreciative to have their trust in the Northern brand!" Berg said. 

The American Advertising Awards, commonly known as the ADDYs, are a three-tier competition hosted by the American Advertising Federation to recognize creative excellence in advertising. Entries compete at the local, district and national levels. A Gold ADDY is the highest honor at the local level and automatically advances to the next tier of competition. 

“In today’s media landscape, it takes more than simply showing up to stand out. Audiences are constantly consuming content across platforms, so this Gold ADDY recognition affirms what’s possible when strong creative partnerships, strategic storytelling and bold ideas come together. We’re proud of this work, grateful to Epicosity for their collaboration, and honored to receive this recognition,” said Chad Hatzenbuhler, director of Communications and Marketing at Northern State University. 

The "Experience Northern" campaign featured locked-on motion, cut-points synchronized to music, warmer tones in color grading and a visual showcase of the Northern State University experience. The recognition reflects a collaborative effort between Northern State University and Epicosity and reinforces Northern’s commitment to high-quality marketing and storytelling. 

For more information, contact Chad Hatzenbuhler, director of Communications and Marketing, at 605-626-2046 (office) or chad.hatzenbuhler@northern.edu.

Watch here.