ABERDEEN, S.D. — Northern State University was represented at the Rocky Mountain Marketing Research Symposium, where Dr. Amanda Garrison, associate professor of marketing, was invited to present her latest research.

Held annually and by invitation only, the symposium brings together scholars from leading R1 research institutions, marketing journal editors and doctoral students. This year's theme, "Business for a Better World," focused on marketing research connected to meaningful societal outcomes.

Garrison presented research co-authored with Dr. Linda Price, titled "The Role of Managed Violence Within a Therapeutic Servicescape," as part of a session featuring researchers from across the country. Her work was presented alongside studies exploring financial empowerment, sustainability in consumer decision-making, authenticity in marketing and ethical research practices.

"Being invited to present at this symposium is an honor," Garrison said. "It brings together thought-provoking topics aimed at improving consumer well-being and business practices as we continue to grow the industry's knowledge base."

The program included plenary sessions led by nationally recognized scholars, with discussions centered on social impact research, authenticity in consumer perception and increasing consumer access to medical resources.

Garrison's participation reflects the ongoing research efforts within Northern State University's School of Business and her commitment to bringing current, impactful scholarship directly into the classroom.